He is the founder and former CEO of Skullcandy, Inc. , Device Step-In Snowboard Bindings, Stance Socks, and co-founder of Plus550 LLC.
While studying at the University of Colorado Boulder, Alden co-founded his first company with Jim Gardner in 1986—National Snowboard Inc (NSI), an events and marketing company producing consumer, amateur, and pro-snowboarding events nationwide. When NSI moved to Denver, Rick transferred to the University of Colorado Denver, where he received his Bachelor of Arts in political science.
Alden launched his second venture in 1995, designing and patenting the first step-in snowboard boot and binding system. This venture was co-founded with snowboard industry veteran Brett Conrad, and launched under the brand name, Device Manufacturing.
He is selling the 33k sq ft home in 2020 for $16M.